In today’s electronically driven world, even music and songs have to follow this path, if the creator, musician, and singer have any chance of success. Unlike in days of old, the musical agent or promoter makes a bunch of records or CDs and delivers them to radio stations all over the country along with some sort of inducements to play these regularly.
Currently there are thousands of independent artists trying their best to sign-up with a well-established music company and get good distribution deals for them. However, today there are many ways that music is delivered to fans; it can be sent out in various media formats. The older versions or traditional formats are cassettes, vinyl’s, CDs, DVDs, etc., but today’s fans are more in tune with digital music downloading and listening using their smart phones, iPods, or other electronic devices. An independent music promotion company well-versed in the different formats will ensure that their clients get the maximum exposure through these mediums allowing the song to be seen, heard, and listened to by a growing audience worldwide.
Knowing full well that the most modern way of spreading the name of the band and their songs is through digital music downloading, an independent music promotion company needs to be ready to enter into the world of digital music distribution through companies that drive the market for established and independent artists. It will make a big difference in the life of an independent musician who may be busy getting new songs ready along with various live concerts, and promotions to push their songs and the band. The company’s role is to find them venues to perform and come up with excellent marketing and creative campaigns that would help with the spread of the music. This helps in leading to increased sales, and royalties for the musicians. They may also have to oversee actual music distribution of the songs at big record stores and some specialty retail stores.
An important function of an independent music promotion company is to ensure that their clients’ songs are easily accessible and available to their fans, both new and old, at all times in every available standard media platforms and formats. Another new concept of the digital age is the advent of streaming music distribution platforms like Spotify that allows their users to record, upload, share and promote new creations of sound, video, and podcasts. If the song is good, it will soon gain airplay around the country with AM/FM radio stations, and may end up in the Top 10 songs of the week, which is a great way to bring the singer and songwriter to the forefront. The more streams, more royalties, and once you gain some momentum you will start making some good money. There are online tools like Spotify Royalty Calculator you can use to calculate how much can you potentially earn with your streams.
The main aim of independent music promotion companies is to promote/attract a large target audience of listeners for creative clients using digital and social media.