With the increasing demand of voice talents, businesses can be sure that they are on the right track when it comes to hiring online voiceovers. The growth in industries such as marketing, advertising, audio publishing, film, smart electronic gadgets, and technology allow the voice over industry to develop further. With online voiceovers, employers are no longer limited to hiring local voice talents; and voice talents can now explore voice job opportunities anywhere in the world. The online marketplace becomes the hub for both companies and voice professionals to seek the talent or job they want.
But with so many voice talents to choose from, how do companies determine which one to hire. The selection will always depend on the type of project you’re making, whether it’s for an advertisement, audio book, animated film, or translation. According to Tom Letizia, long-time producer of commercials, ad agency owner, and Hall of Fame broadcaster, “The voice of your commercial is often the single most important aspect of your spot. You want your commercial to appeal to the customers you are attempting to reach. You also want that announcer’s voice to portray the image you want. That voice becomes as important as your logo, storefront, and brand identification … make no mistake about it; the announcer you use will make or break your campaign.”
What to Look for When Hiring Online Voiceovers
To make your commercial stand out, it’s best to steer clear of familiar male voiceovers, especially voices that are similar to ones that your competition is using. Look for unique male voice talent, there is so much variety out there that the right voice for your brand is just waiting to be discovered. For audio books, video games and animated films, you should choose the voices which suit the character’s personality you want to portray; even the narrator or storyteller should have a distinct voice.
Here are some other ways to help you narrow down your choices:
- Listen carefully to the talent’s demos
- Try and imagine the voice reading your script
- Will it be effective in delivering your marketing spiel?
- Will it capture your target audience: children, adults, professionals, young adults?
- Will it be symbolic of your brand?
- Analyse the voice’s different ranges, tones and styles
- Can it go high, mid or low range?
- Can it convey various powerful emotions: anger, bewilderment, sadness, joy, timidity, exuberance, rage, etc.?
- Can it sound sophisticated, enthusiastic, playful, serious or solemn?
- Does it sound smooth and clear or stiff and clumsy?
- Can it sound professional, academic, believable and credible?
- Can it portray different character voices to do multiple distinct voices?
- Take note of the voice’s first language, accents, and knowledge of other languages
- Does it have a regional accent which you need or don’t need in your project?
- Can it sound differently to portray various languages’ diction?
- Is English its first or second language?
There are tons of amazing speaking voices out there, but not all of them will suit your specific needs. When you look for voice talents, make sure that they suit the type of project you have. The voices that work well for audio books, documentaries or podcast may not be the voices that fit best for movie trailers, video games and commercials.